As is well known, the wire and cable industry is a "material heavy industry, light industry" industry. The cost of material procurement, labor salary, bank fees, and intermediate sales costs are all directly linked to the economic benefits of the enterprise, especially in the intermediate sales process. Through "Internet plus", the production enterprises and users can be directly connected, the middle zone can be eliminated, the middle link can be removed, and the process parties can be directly connected in the sales chain, which can significantly reduce the cost of sales expenses. Some experts pointed out that "if you want to innovate in the sales system, you must firmly grasp the 'Internet plus', use this low-cost tool, change the existing sales model, and no longer be kidnapped by big dealers and big salesmen". The traditional marketing model is no longer able to meet the long-term development needs of cable enterprises, and it is necessary to find a way out under the thinking of the Internet. In today's highly developed mobile internet technology, if the traditional cable industry still adheres to the traditional market-oriented marketing model, it is difficult to survive in the fierce competition.
The combination of cable enterprises and e-commerce is not only a need for industry development, but also a mainstream trend for the future development of the industry. Since 2012, some large wire and cable companies have seized this trend for development, mainly using the "Taobao model".
In the next 10 years, China's new energy industries such as wind energy, solar energy, and nuclear energy will be in an explosive growth stage. The installed capacity of wind power, solar energy, and biomass energy generation will reach 200 million kilowatts, 100 million kilowatts, and 30 million kilowatts respectively by 2020, significantly doubling or more than the targets of 100 million kilowatts, 21 million kilowatts, and 13 million kilowatts set in the 12th Five Year Plan.
With the restart of nuclear power construction in China, the number of nuclear power units in operation in China will reach 58 million kilowatts and 30 million kilowatts under construction by 2020. With the rapid development of new energy in China, there is a huge demand for special cables such as wind power cables, photovoltaic cables, and nuclear power cables.